250: Two Dimensions Needed When Presenting

<p>When you hear an excellent presentation, it is easy to be well satisfied.  When you are giving such a presentation and the audience are wolfing down your information, it is also easy to be self satisfied.  The good is the enemy of the great we say, don’t we.  The difficulty is when things are going so well, to know exactly how to take them to a higher level.</p> <p> </p> <p>I was attending such a presentation recently and the speaker was very, very good.  The content was right on topic, for an area which has real attention grabbing power for audiences.  The room was a sell out. That is always a good thing isn’t it, when people are flocking to hear you pontificate on your topic.  The information itself was fresh, new, well designed and cleverly arranged in terms of the cadence of the argument. The actual delivery was probably one of the best that that particular business audience will see in a long, long time.  All good, so how to make something already working extremely well even better?</p> <p> </p> <p>This is not easy, but I did notice one thing which I thought could have been added and it may be something that we can all consider when we are constructing our own presentations.  When we are delivering an “inform style” of presentation, of course we need to be clear, concise and on topic.  We also need to have crisp information which is new to the audience, so that they feel they were in the box seats for a very value deep presentation.  This presentation knocked it out of the park in that regard.</p> <p> </p> <p>When we are doing that inform type of presentation, we can be spending quite a big chunk of our time on the broad brush strokes of industry direction, the shape of the trend, the predictions for the future. This is great because as audience members, we are getting treated to a business equivalent of a massive star show of the outer galaxies, like we will see in a Planetarium .</p> <p> </p> <p>Future direction is good, but to really take our talk to the highest possible level, we need to do one more t