250: Thanksgiving Episode & A Trick Moment for Brands

<p>In this special Turkey Day episode, Joe and Robert cover some <a href= "https://www.wsj.com/articles/marketers-navigate-a-tricky-moment-selling-to-a-divided-america-11605047299" target="_blank" rel="noopener">touchy brand communication issues,</a> including how some brands like Oreo and Snickers are having fun with <a href= "https://adage.com/article/news/brands-have-fun-twitter-disputed-meme-and-georgia-gets-election-ad-boost-wednesday-wake-call/2295496" target="_blank" rel="noopener">Twitter's "disputed claims</a>."</p> <p>In addition, the boys spend plenty of time talking about how "the vid" has accelerated <a href= "https://digitalcontentnext.org/blog/2020/11/17/evolving-culture-and-tech-savvy-critical-to-publishers-subscription-strategies/" target="_blank" rel="noopener">major changes in content marketing and e-commerce media</a>.</p> <p>This Week's Sponsor: <a href= "https://www.contentmarketinguniversity.com/" target="_blank" rel= "noopener">Content Marketing University</a></p> <p>------</p> <p>Subscribe to PNR: This Old Marketing at <a title= "This Old Marketing on Apple" href= "https://podcasts.apple.com/us/podcast/this-old-marketing/id760760485" target="_blank" rel="noopener">Apple Podcasts</a>, <a title= "This Old Marketing Google Podcasts" href= "https://podcasts.google.com/?feed=aHR0cHM6Ly9wbnJtYXJrZXRpbmcubGlic3luLmNvbS9yc3M%3D&hl=en" target="_blank" rel="noopener">Google Podcasts</a>, <a title= "This Old Marketing Stitcher" href= "https://www.stitcher.com/podcast/pnr-this-old-marketing" target= "_blank" rel="noopener">Stitcher</a>, <a title= "This Old Marketing on iHeartRadio" href= "https://www.iheart.com/podcast/263-pnr-this-old-marketing-con-46861640/" target="_blank" rel="noopener">iHeartRadio</a>, <a title= "This Old Marketing on Spotify" href= "https://open.spotify.com/show/2ZCcAoMJEULFZfZu61QRVd" target= "_blank" rel="noopener">Spotify</a> or wherever you listen to fine podcasts.</p> <p>Subscribe to Joe Pulizzi's Random Newsletter at <a title= "Joe Pulizzi" href="../../../content/JoePuliz