250: Tatiana Tsoir—10 Big Ideas For Women To Create A Successful Business

<p style="text-align: center; font-size: 24px;"><strong>Women entrepreneurs: hear how to be the boss of your bottom line! </strong></p> <p>This was a terrific podcast with a woman who will help you start and grow your own business, today. As a <a href= "https://www.simonassociates.net/anthropologists/" target="_blank" rel="noopener">corporate anthropologist</a> who helps organizations change, I thought Tatiana Tsoir’s approach would be refreshing for those of you who listen to <span style="font-style: italic;">On The Brink</span> and for her listeners as well. We talk about the challenges that women face today, particularly starting and building a business. Many people, not just women, have ideas and want to be their own boss. Is this you?Listen to Tatiana address some of the mistakes you’re going to make before you make them. <img class="mce-hs-more" style="height: 20px !important;" src= "data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-mce-placeholder="" /></p> <p style="font-size: 20px;"><strong>Watch and hear our conversation here</strong></p> <p style="font-size: 20px;"><a href= "https://www.youtube.com/watch?v=47jOO3fB6ts&ab_channel=simonassociates" target="_blank" rel="noopener"><strong><img style= "width: 619px; display: block; margin: 0px auto;" src= "https://f.hubspotusercontent10.net/hubfs/398462/Tatiana%20video.jpg" alt="Tatiana video" width="619" /></strong></a></p> <p style="font-size: 20px;"><strong>Far too many businesses fail within the first five years</strong></p> <p>Well, we know that it’s difficult for women to get venture capital funding. We also know that many of the businesses they start are really good businesses. To help you find the right business where there is a market need you can serve, Tatiana shares the five critical decisions you need to make when starting a business, plus the three mistakes business owners make with their bottom line (and what to do about it). She also talks about how to make your business pandemic-proof and how to stay flexib