25 | Max Koh, Marketing lessons for Investing

<p><span style="font-weight: 400;">My guest today is Max Koh (@heymaxkoh). Max is a private investor from Singapore with a background in marketing.</span></p> <p><span style="font-weight: 400;">In this conversation, we cover how marketing and investing intertwine, some interesting ways to research a company, and the lessons he’s learned along the way.</span></p> <p><span style="font-weight: 400;">I hope you enjoy my conversation with Max Koh.</span></p> <p> </p> <p><span style="font-weight: 400;">For the full show notes, transcript, and links to mentioned content, check out the episode page on </span> <a href= "https://compoundingpodcast.com/ep25"><span style= "font-weight: 400;">https://compoundingpodcast.com/ep25</span></a><span style="font-weight: 400;"> </span></p> <p> </p> <p><span style="font-weight: 400;">------</span></p> <p> </p> <p><strong>Show Notes:</strong></p> <p><span style="font-weight: 400;">[00:00:31] - [First question] - Max’s background</span></p> <p><span style="font-weight: 400;">[00:10:06] - Lessons from Marketing applicable to Investing?</span></p> <p><span style="font-weight: 400;">[00:13:10] - Customer psychology and what to look for</span></p> <p><span style="font-weight: 400;">[00:16:22] - Max’s idea generation process</span></p> <p><span style="font-weight: 400;">[00:18:24] - Max’s most painful investing lesson</span></p> <p><span style="font-weight: 400;">[00:26:20] - Investments that Max avoids</span></p> <p><span style="font-weight: 400;">[00:28:23] - Interesting and alternative research methods</span></p> <p><span style="font-weight: 400;">[00:30:33] - What makes an interesting founder?</span></p> <p><span style="font-weight: 400;">[00:36:11] - The secret to growing Max’s twitter account</span></p> <p><span style="font-weight: 400;">[00:39:53] - Max’s favourite books?</span></p> <p><span style="font-weight: 400;">[00:44:09] - Most unvalued life experience?</span></p> <p><span style="font-weight: 400;">[00:48:06] - Plans for the future?</span></p> <p> </p> <p><span style="font-weig