249: SaaS Case Study: How Snappa Bootstrapped Their Way from Idea to $33k MRR in 2 Years

<p>The holy grail of side hustle business models is software, right? Built it once and sell it over and over again for almost zero incremental cost!</p> <p>Having built the online graphic design tool <a href= "https://snappa.com/" target="_blank" rel="noopener">Snappa</a> to $33k in monthly recurring revenue in 2 years, Christopher Gimmer rounds out our "recurring revenue" theme for the month.</p> <p>The software as a service aims to help bloggers and content creators make perfectly sized social media graphics or blog images easily and professionally. “Create online graphics in a snap,” the tagline says.</p> <p>The cool do-it-yourself tool is sold on a freemium or monthly/annual subscription model.</p> <p><em>Note: <a href= "https://nickloper.lpages.co/leadbox/145343033f72a2%3A12b7a20bab46dc/5739743694290944/" target="_blank" rel="noopener">Click here to download Christopher’s top tips for bootstrapping and scaling a recurring revenue business model from this episode.</a></em></p> <p>“I just wanted to know whether people were having the same issues I was having,” Christopher said, talking about the hassle he experienced creating quick and professional looking social media and blog graphics.</p> <p>This is the fourth episode in this series of recurring revenue shows. If you’ve missed any of the previous episodes, be sure to check out:</p> <ul> <li><a href= "http://www.sidehustlenation.com/start-a-subscription-box-service/" target="_blank" rel="noopener">How a full-time cop built a subscription box service to $15k a month</a>.</li> <li><a href= "http://www.sidehustlenation.com/shortcut-your-financial-freedom-short-term-rentals/" target="_blank" rel="noopener">How a massage therapist built a $15k a month business with short-term rentals</a>.</li> <li><a href= "http://www.sidehustlenation.com/scale-a-service-business/">How a former alcoholic built a service business to $400k a month in under 3 years</a>.</li> </ul> <p>In this episode, Christopher shares how he validated his idea, successfully launched his new tool ju