248: Scaling Up a Service Business: From Idea to $400k in Monthly Recurring Revenue (in Under 3 Years)

<p>Three years ago Design Pickle didn't exist. It wasn't even an idea in founder Russ Perry's head yet.</p> <p>That's why it seems crazy to me that today the <a href= "http://www.sidehustlenation.com/designpickle" target="_blank" rel= "nofollow noopener">unlimited graphic design service</a> is doing $400k in <em>monthly</em> recurring revenue!</p> <p>Back in 2014 Russ was running a creative agency, but he started to hate everything about it. “I felt like I was in a prison of my own creation,” he said.</p> <p>By January 2015, he'd shut down his agency and started working as a freelancer. Not wanting to build a similar prison again, he sought out a different business model -- one with a simpler service offering that was designed to scale.</p> <p>From taking on a friend as his first client to now completing more than 800 design jobs a day, it’s been an incredibly quick ascension and a great example of how to scale a service business.</p> <p><em>Note: <a href= "https://nickloper.lpages.co/leadbox/1401083f3f72a2%3A12b7a20bab46dc/5641720930762752/" target="_blank" rel="noopener">Click here to download Russ’ top tips for scaling a service business from this episode.</a></em></p> <p>Tune in to hear how Russ grew his business from zero to $410k+ in monthly recurring revenue in less than 3 years.</p> <p>We cover his marketing strategies, his hiring best practices, and what Design Pickle does to keep customers coming back month after month.</p>