248. Personal Trainers: DON'T Make This Mistake

<p><span style="font-weight: 400;">I would have never made 7 figures in 12 months in my online fitness biz if I hadn't realized that training clients in the gym was never going to get me to my goals. </span></p> <p> </p> <p><span style="font-weight: 400;">If you’re serious about growing your fitness business… You’ve got avoid these 4 key mistakes that are killing PT’s income right now:</span></p> <p> </p> <ol> <li style="font-weight: 400;"><span style= "font-weight: 400;">Generalism…</span></li> </ol> <p> </p> <p><span style="font-weight: 400;">Most coaches are not “coaches”. They’re glorified rent-a-bodies with a certification counting reps or writing programs for any John or Jane Doe with a credit card. </span></p> <p> </p> <p><span style="font-weight: 400;">Most coaches don’t have a defined niche and cannot articulate who their ideal client is. They are generalists, desperate for cash flow, seeking any type of work in exchange for money. In 2019, the age of the “Online Coach” there is more noise than ever. You MUST have a precisely defined niche, brand narrative and purpose to have any hope of building a legitimate business. </span></p> <p> </p> <p><span style="font-weight: 400;">2) No predictable, calculated method of generating high quality leads…</span><span style= "font-weight: 400;"><br /> <br /></span></p> <p><span style="font-weight: 400;">Most coaches operate under something called “Hope Marketing”... It goes like this: 6:00am they roll out of bed and randomly decide what to post on social media. </span></p> <p> </p> <p><span style="font-weight: 400;">Praying to the Iron gods SOMEONE will love their porcelain abs and inquire about coaching via DM or the “link in bio”... Next, they show up to the gym (saying yet another prayer), hoping someone will walk through the door with open arms, open wallet, begging for their services. The cycle continues like this on a daily basis. </span></p> <p> </p> <p><span style="font-weight: 400;">Landing a new client is a monumental event, rather than an expected outcome.