248: Personal Brand vs. Private Life: Let's Discuss

<p><span style="font-weight: 400;">Boundaries. Is there such a thing? As we’re building our businesses, creating our personal brands, and sharing the good, bad, and *real* moments on social media, where is the line between our public and private lives anymore? </span></p> <p><span style="font-weight: 400;">We scrapped the interview questions for an honest conversation with our guest today, Kate Arends. She created the lifestyle brand Wit & Delight and what started as a personal project to get to know herself became a resource for her 3.3 million followers to feel less alone in the ups and downs of their journey through life.</span></p> <p><span style="font-weight: 400;">She shares food, design, and travel, and publishes deeply personal essays to explore her journey through divorce, mental illness, and an undiagnosed learning disability.</span></p> <p><span style="font-weight: 400;">Through it all, Kate expertly crafted a deeply personal brand with a focus on her passions. I ask her about the whole process, how she creates boundaries while maintaining a brand that is so personal, and what she would do if she started over today.</span></p> <p><span style="font-weight: 400;">GOAL DIGGER FB COMMUNITY:</span> <a href="https://www.facebook.com/groups/goaldiggerpodcast/" target="_blank" rel="noopener"><span style= "font-weight: 400;">https://www.facebook.com/groups/goaldiggerpodcast/</span></a></p> <p><span style="font-weight: 400;">GOAL DIGGER INSTAGRAM:</span> <a href="https://www.instagram.com/goaldiggerpodcast/" target= "_blank" rel="noopener"><span style= "font-weight: 400;">https://www.instagram.com/goaldiggerpodcast/</span></a></p> <p><span style="font-weight: 400;">GOAL DIGGER SHOWNOTES: <a href="https://jennakutcherblog.com/katearends/" target="_blank" rel= "noopener">https://jennakutcherblog.com/katearends/</a> </span></p>