#248: Leading Loyalty for Telecoms Giant Verizon

<p><a href="https://www.verizon.com/about">Verizon</a> is one of the largest telecommunications companies in the United States and is of course a huge company with a huge customer base to retain in an extremely competitive industry.</p> <p>Its loyalty program called "<a href="https://www.verizon.com/rewards/verizon-up/">Verizon Up</a>" has won multiple loyalty awards so we were joined by <a href="https://www.linkedin.com/in/lisa-routel/">Lisa Routel</a>, Verizon’s Marketing Strategy Lead to learn all about it.</p> <p>Lisa shares the latest propositions she’s building to keep Verizon customers engaged as well as some insights from her earlier career in loyalty with leading brands like Jaguar.</p> <p><strong>Show Notes:&nbsp;</strong></p> <p>1) <a href="https://www.linkedin.com/in/lisa-routel/">Lisa Routel</a></p> <p>2) <a href="https://www.verizon.com/about">Verizon</a></p> <p>3) <a href="https://www.verizon.com/rewards/verizon-up/">Verizon Up</a></p> <p><br></p>