247. How to Land a BookBub Featured Deal

<h3>What is BookBub, and what is a BookBub Featured Deal?</h3> <p><a href="http://bookbub.com/">BookBub</a> is a gigantic email list that sends discounted or even free books to people. BookBub curates the deals they send to their subscribers. They send them “Featured Deals.” A BookBub Featured Deal is a chance to get your book in front of hundreds of thousands of readers – or even a million+ readers – interested in your genre. You’ll sell hundreds, maybe thousands, of copies, and you may even hit a bestseller list. However, a BookBub Featured Deal can be expensive. (It’s not like a <a href= "http://kadavy.net/blog/posts/kindle-daily-deal-author-experience/"> Kindle Daily Deal</a>, which is pure gravy). My BookBub Featured Deal itself cost over $1,000. I sold over 2,500 books. (I hope to break down my full campaign results in a future article <a href= "../../../rssemail">subscribe to blog post updates so you don’t miss it</a>).</p> <h4>A BookBub Featured Deal is not a BookBub Featured New Release, nor BookBub Ads</h4> <p>Note that BookBub has other ways of promoting books besides the Featured Deal. There are BookBub Ads, which are display ads you can run on BookBub’s website or in their emails. BookBub does not curate these ads – any author can advertise their book with BookBub. BookBub also has the Featured New Release, for new books, which is curated but is generally not as competitive nor sought-after as the BookBub Featured Deal.</p> <h3>How do you get a deal on BookBub?</h3> <p>Landing a BookBub Featured Deal is highly competitive, but if you stick with it, you can one day get a deal on BookBub. My book, <a href="http://kadavy.net/the-heart-to-start/"><em>The Heart to Start: Stop Procrastinating & Start Creating</em></a> was finally accepted after <em>fourteen</em> rejections, over the course of eighteen months. Here’s my advice for finally getting accepted for a BookBub Featured Deal.</p> <h3>Go wide</h3> <p>Many self-published and indie authors only publish to Amazon. One reason they do this is that it’s mo