246: The Future of Content Marketing, TikTok and Football

<p>In this very special episode, Joe and Robert talk about Content Marketing World's 10 year anniversary, the changes in content marketing, and what should happen to the industry.</p> <p>News stories include <a href= "https://www.forbes.com/sites/abrambrown/2020/09/28/why-tiktok-is-now-stuck-in-limbo/#10f086dc3f62" target="_blank" rel="noopener">TikTok's sale</a>. Will it go through and when will that be? In addition, it looks like <a href= "https://www.cnbc.com/2020/10/01/google-says-it-will-pay-publishers-1-billion-for-news.html" target="_blank" rel="noopener">Google is going to bail out the entire publishing industry</a>.</p> <p>And, of course, the boys discuss who is going to win the Cowboys/Browns game and what's on the line.</p> <p>This week's sponsor: <a href= "https://www.contentmarketingworld.com/" target="_blank" rel= "noopener">Content Marketing World</a></p> <p>------</p> <p>Subscribe to PNR: This Old Marketing at <a title= "This Old Marketing on Apple" href= "https://podcasts.apple.com/us/podcast/this-old-marketing/id760760485" target="_blank" rel="noopener">Apple Podcasts</a>, <a title= "This Old Marketing Google Podcasts" href= "https://podcasts.google.com/?feed=aHR0cHM6Ly9wbnJtYXJrZXRpbmcubGlic3luLmNvbS9yc3M%3D&hl=en" target="_blank" rel="noopener">Google Podcasts</a>, <a title= "This Old Marketing Stitcher" href= "https://www.stitcher.com/podcast/pnr-this-old-marketing" target= "_blank" rel="noopener">Stitcher</a>, <a title= "This Old Marketing on iHeartRadio" href= "https://www.iheart.com/podcast/263-pnr-this-old-marketing-con-46861640/" target="_blank" rel="noopener">iHeartRadio</a>, <a title= "This Old Marketing on Spotify" href= "https://open.spotify.com/show/2ZCcAoMJEULFZfZu61QRVd" target= "_blank" rel="noopener">Spotify</a> or wherever you listen to fine podcasts.</p> <p>Subscribe to Joe Pulizzi's Random Newsletter at <a title= "Joe Pulizzi" href="../../../content/JoePulizzi.com" target= "_blank" rel="noopener">JoePulizzi.com</a>. Follow Joe <a title= "Joe Pulizzi on Twitter" href="https://