246: Dig a Little Deeper!

<div>Tyler Campbell, Co-host of Construction Brothers Podcast and Chief Storyteller at Storybuilder, joins us for episode 246 of Art of Construction.<br> <br> The Construction Brothers Podcast is dedicated to exploring all things construction. Tyler and his brother Eddie share ideas on how to approach the industry, and add a bit of flavor with their brotherly love. Their goal is to offer a solid marketing source for construction and educate people with accurate, story-driven information.<br> <br> Tyler's family has been working in construction for 6 generations. His father Larry Campbell founded Accelerated Building Solutions Inc. (ABSI), a company that offers BIM modeling and construction services. Tyler had been a part of ABSI for a decade, but he also found an interest in media, design, and marketing. In his endeavor, Tyler saw a disconnect between marketing and reality; marketers were missing the mark and not authentically speaking to construction. Armed with firsthand experience and knowledge of the story of our industry, Tyler has most recently launched Storybuilder — a firm that is helping contractors tell their story clearly and build creative content around that story.<br> <br> Join Tyler and Devon as they discuss the importance of communication and building relationships, the new tendency of over-reliance on technology, and how to take the tribal, generational construction knowledge of the past and apply it to the modern era. </div>