245. Ryan Tuckwood - Mastering The Art Of Ethical Sales & Influence

<p>In this episode, Morgan interviews Ryan Tuckwood, the number one sales coach in Australia and founder of SWISH, a sales training company. With over 13 years of experience in sales, communication, and human behavior, Ryan shares his insights on the importance of effective communication in achieving success. He introduces the SWISH method, which stands for Selling with Integrity and Selling Honestly, and explains how the order in which we say things can significantly impact the value received in our words.</p><p><br/></p><p><b>Episode Highlights:</b></p><p>03:12 - SWISH sales explained</p><p>03:48 - SWISH DNA and integrity</p><p>06:59 - Cold calling financial services</p><p>10:43 - Sales as a process</p><p>13:09 - Influence and awareness</p><p>17:00 - Understanding human behavior in sales</p><p>20:22 - Building Trust in Seconds</p><p>23:17 - Behavioral psychology in retail</p><p>25:11 - Engaging customers in retail</p><p>29:07 - Discounting and consumer behavior</p><p>33:29 - Reflective questions for sales</p><p>35:00 - Scoring oneself out of 10</p><p>39:30 - Cost of inaction questions</p><p>41:01 - Impact beyond sales</p><p>44:30 - Trial closing strategies</p><p>49:11 - Selling is so easy</p><p>51:45 - Commitment and creating change</p><p>54:45 - Pressure from management in sales</p><p>56:46 - Personality types and sales</p><p>59:14 - Goal setting and personal growth</p><p>01:04:21 - Annoyance in the buying process</p><p>01:06:05 - Motivator buyers and tire kickers</p><p>01:08:37 - Unpacking influence and communication</p><p>01:10:16 - Learn to communicate better</p><p><br/></p><p><b>Want to join Morgan&apos;s Elite Mastermind and elevate your life and business results over the next 12 months?</b></p><p><b>Fill out this application to join and if you&apos;re a fit, our team will reach out to you for a 1:1 call with Morgan</b></p><p><a href='https://form.jotform.com/231988774922877'><b>https://form.jotform.com/231988774922877</b></a></p><p><br/></p><p><b>About my guest:</b></p><p>Ryan Tuckwood is 1 half of the s