244: Cora Miller Shows Boys of Color That Grooming Is For Them, Too, With Young King Hair Care

<p><span style="font-weight: 400;">Cora Miller became the solution to the one recurring question she had after becoming a new mom: Why aren’t there specific hair products representative for boys of color? </span></p> <p><span style="font-weight: 400;">As she was looking for products to style her son’s hair that were clean and plant-based, to her surprise, there were none, and that bothered her. After seeing this gap in the marketplace and talking through her frustration with her husband, Young King Hair Care, the first multicultural beauty and wellness brand for young men, was born. </span></p> <p><span style="font-weight: 400;">Unlike other hair care brands, it didn’t start in the kitchen for this CEO. Instead, she did months of market research and found a research and development partner who understood her vision. In that search, Cora and her husband found a Black female chemist who had been working in the natural hair care industry for years, and their partnership took off! In a matter of a year, from research to final product, Young King Hair Care was ready to show young boys that it’s okay to groom themselves, and have a self-care moment just for them, too.</span></p> <p><span style="font-weight: 400;">From the official launch date in Dec. 2019, to starting with a table set-up in her home hallway, which she affectionately called “Young King Fulfillment Center,” to now being sold on Target shelves, the Millers are well on their way to</span> <span style="font-weight: 400;">redefining male grooming for the next generation.</span></p> <p><span style="font-weight: 400;">Listen to this episode on</span> <a href= "https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323"> <span style="font-weight: 400;">Apple Podcasts</span></a><span style="font-weight: 400;">,</span> <a href="https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8t"><span style="font-weight: 400;"> Spotify</span></a></p> <p><strong>Links mentioned in this episode</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><a href= "https