241: Double Down or Diversify? That Is the Question

<p>While Coca-Cola <a href= "https://adage.com/article/cmo-strategy/coca-cola-cut-zombie-brands-move-focus-fewer-products-more-efficient-marketing/2269121" target="_blank" rel="noopener">begins killing zombie brands in favor of old standbys</a>, companies like <a href= "https://www.axios.com/newsletters/axios-media-trends-b82af44f-5a01-450c-8208-bb85447aeced.html" target="_blank" rel="noopener"><em>The New York Times</em> are diversifying like crazy</a>. Who's right?</p> <p><a href= "https://www.ft.com/content/c81255fb-62a6-444b-9bd1-05d938c68710" target="_blank" rel="noopener">Carnage is hitting digital media during the pandemic</a>, affecting publishers just when they started to turn the corner, while content marketing, <a href= "https://www.ana.net/content/show/id/61273" target="_blank" rel= "noopener">according to ANA research</a>, is beginning to boom.</p> <p>Joe raves about <a href= "https://podcasts.apple.com/us/podcast/getting-unstuck/id1498802610?i=1000481758035" target="_blank" rel="noopener">Prof G's podcast</a> with Adam Alter on recombination. Robert raves on <a href= "https://techcrunch.com/2020/07/16/the-calm-meditation-app-is-getting-its-own-celebrity-filled-hbo-max-show/" target="_blank" rel="noopener">Calm's new meditation app</a>, and comments about <a href= "https://www.bloomberg.com/news/articles/2020-07-16/google-s-cookie-overhaul-could-reshape-the-digital-ad-industry?srnd=businessweek-v2&sref=oVpPkljO" target="_blank" rel="noopener">Google's new cookie policy</a>.</p> <p>This week's sponsor: <a href= "https://www.contenttechsummit.com/" target="_blank" rel= "noopener">ContentTECH Summit</a></p> <p>------</p> <p>Subscribe to PNR: This Old Marketing at <a title= "This Old Marketing on Apple" href= "https://podcasts.apple.com/us/podcast/this-old-marketing/id760760485" target="_blank" rel="noopener">Apple Podcasts</a>, <a title= "This Old Marketing Google Podcasts" href= "https://podcasts.google.com/?feed=aHR0cHM6Ly9wbnJtYXJrZXRpbmcubGlic3luLmNvbS9yc3M%3D&hl=en" target="_blank" rel="noopener">G