24. Nick Cochran from ExxonMobil: How to make doing the right thing the easy thing

<p>Nick and Chris discuss standing up a design system in 2016, serving development teams that didn’t have access to designers at the time, accelerating and amplifying the value of design, freeing up designers to focus on high-value problems, considerations and tactics for driving adoption, how design systems create internal communities that bring design and developers together, building on-brand and UX-compliant apps quickly in a diverse technology ecosystem.<br/><br/><em>Guest:<br/><br/></em>Nick Cochran is the Design Strategy Manager at ExxonMobil, aspiring photographer, baker of artisan breads, and purveyor of dad jokes. You can find Nick on Twitter as <a href='https://twitter.com/internick'>@internick</a>, on Instagram as <a href='https://www.instagram.com/internick.photography/'>@internick.photography</a>, and on <a href='https://www.linkedin.com/in/nickcochran/'>LinkedIn</a>.<br/><br/><em>Host:<br/><br/></em>Chris Strahl is co-founder and CEO of <a href='https://www.knapsack.cloud/'>Knapsack</a>, host of <a href='https://twitter.com/thedspod'>@TheDSPod</a>, DnD DM, and occasional river guide. You can find Chris on Twitter as <a href='https://twitter.com/chrisstrahl'>@chrisstrahl</a> and on <a href='https://www.linkedin.com/in/chrisstrahl/'>LinkedIn</a>.<br/><br/><em>Sponsor:<br/><br/></em>Knapsack — Build without rebuilding. Learn more at <a href='https://www.knapsack.cloud/'>knapsack.cloud</a> about Knapsack and getting your team to 80% design and code reusability.<br/><br/><em>Links:<br/><br/></em>View the <a href='https://drive.google.com/file/d/1zc_Q7hAoXoLibAWawdOJ19IMZvnjf6vD/view?usp=sharing'>transcript for this episode</a>.</p>