24: Achieving 'Time Freedom' and Franchising a Personal Training Business with Paige Wilcox

<p>What if you documented every process that makes your business run?</p><p>Imagine how much easier it would be to scale and how much less stressful it would be to take a day (or week or month) off to spend with your family?</p><p>Today’s show is about creating standard operating procedures to make your life easier down the road. <strong>Paige</strong> <strong>Wilcox</strong> of Wilcox Wellness &amp; Fitness breaks down how she and her husband built a personal training business that can run on autopilot—which eventually allowed them to open their first franchise.</p><p>You’ll learn how Paige thinks about systems, how she automated her email marketing, and how businesses can expand.&nbsp;Paige brings a ton of energy in this episode, and it’s clear how much she loves being in business for herself and putting her stamp on her community.</p><p>Download this episode and subscribe to hear more stories like hers!</p><p><br></p><p><strong>In This Episode We Cover:</strong></p><ul><li>How a <strong>blind</strong> <strong>date</strong> lead to marriage and a business!</li><li>The story behind their <strong>business</strong></li><li>How to start a <strong>wellness</strong> business with your spouse</li><li>What was wrong with their initial <strong>business</strong> <strong>model</strong></li><li>How they <strong>scaled</strong> <strong>up</strong> their business from 30 to over 100 clients and growing!</li><li>Shifting from customer type to <strong>client type mindset</strong></li><li><strong>Automation</strong> and marketing machines</li><li>What is <strong>franchising</strong> and what made them decide to go that route</li><li>Their <strong>first</strong> franchisee</li><li>How they put everything on <strong>SOP</strong></li><li><strong>And SO much more!</strong></li></ul><p><br></p><p><strong>Links from the Show</strong></p><ul><li><a href="https://keap.com/" target="_blank">InfusionSoft</a></li><li><a href="https://www.upstartmaine.org/" target="_blank">Upstart Maine</a></li><li><a href="https://www.mced.biz/to