239: Who's Going to Be the Netflix of Business Content?

<p>Almost all physical events are canceled for 2020. This means there will be a <a href= "https://www.pubexec.com/article/events-canceled-now-what-b2b-media/" target="_blank" rel="noopener">lot of innovation in the virtual events space</a>. This also means a huge opportunity for a large tech brand to become the Netflix for business video content.</p> <p><a href= "https://adage.com/article/news/girl-scouts-usa-launches-new-media-brand-women/2262576" target="_blank" rel="noopener">The Girl Scouts are launching a new content brand called CircleAround</a>. Both Joe and Robert love the idea, but the plan has some major flaws.</p> <p><a href= "https://medianut.substack.com/p/why-publisher-content-studios-are" target="_blank" rel="noopener">Some publisher content studios are set up to fail</a>, while <a href= "https://www.nytimes.com/2020/06/23/business/media/facebook-ad-boycott.html" target="_blank" rel="noopener">Facebook faces a serious boycott to its services</a>.</p> <p>In rants and raves, <a href= "https://www.engadget.com/quibi-roku-amazon-fire-tv-apps-103028290.html" target="_blank" rel="noopener">Robert's Quibi update</a>...plus a rave about <a href= "https://www.adweek.com/programmatic/apples-latest-privacy-announcement-could-be-more-impactful-than-ccpa-or-gdpr/" target="_blank" rel="noopener">Apple's privacy policy</a>. Joe has a commentary on <a href= "http://theorangeeffect.org/the-day-i-almost-gave-up-on-orange-effect-foundation/" target="_blank" rel="noopener">how he almost gave up on his not-for-profit foundation</a> (but didn't).</p> <p>This week's sponsor: <a href= "https://www.contenttechsummit.com/" target="_blank" rel= "noopener">ContentTECH Summit</a></p> <p>------</p> <p>Subscribe to PNR: This Old Marketing at <a title= "This Old Marketing on Apple" href= "https://podcasts.apple.com/us/podcast/this-old-marketing/id760760485" target="_blank" rel="noopener">Apple Podcasts</a>, <a title= "This Old Marketing Google Podcasts" href= "https://podcasts.google.com/?feed=aHR0cHM6Ly9wbnJtYXJrZXRpbmcubGlic3lu