#239: Pushing Music Tech Forward with Adam McHeffey of Artiphon

<p><span style="font-weight: 400;">Adam McHeffey is Director of Marketing at Artiphon. Artiphon is using cutting-edge technology to create intuitive musical instruments anyone can play. Their latest instrument, the Orba, resembles a sliced-in-half grapefruit that musical newcomers will be making music with within minutes while giving seasoned musicians new levels of expression and flexibility.</span></p> <p>Adam and I spoke about making music more accessible and demystifying it for new musicians. He shared the philosophies and principles Artiphon brings to their instruments. We discussed the possibilities new tech like Orba brings to musicians.</p> <p>Listeners of this podcast can save 10% at <a href= "https://artiphon.com/" target="_blank" rel= "noopener">Artiphon.com</a> with the code: musicproduction</p> <p><span style="font-weight: 400;">Listen on</span> <a href= "https://podcasts.apple.com/us/podcast/music-production-podcast/id1212124420"> <span style="font-weight: 400;">Apple</span></a> <span style= "font-weight: 400;">or</span> <a href= "http://www.stitcher.com/podcast/music-production-podcast?refid=stpr"> <span style="font-weight: 400;">Stitcher</span></a> <span style= "font-weight: 400;">or</span> <a href= "https://podcasts.google.com/feed/aHR0cHM6Ly9tdXNpY3Byb2R1Y3Rpb25wb2RjYXN0LmxpYnN5bi5jb20vcnNz"> <span style="font-weight: 400;">Google</span></a> <span style= "font-weight: 400;">or</span> <a href= "https://open.spotify.com/show/2R5hFhExyUzbI7jD7eauck"><span style= "font-weight: 400;">Spotify</span></a><span style= "font-weight: 400;">; watch on</span> <a href= "https://www.youtube.com/playlist?list=PLk4jo7_Rx2-2mjUoTXTL4u0iUH5_XqBYi"> <span style="font-weight: 400;">YouTube</span></a></p> <p><strong>Show Notes:</strong></p> <ul> <li>Artiphon - <a href= "https://artiphon.com">https://artiphon.com</a></li> <li>Orba - <a href= "https://artiphon.com/pages/orba-by-artiphon">https://artiphon.com/pages/orba-by-artiphon</a></li> <li>Instrument 1 - <a href= "https://artiphon.com/pages/instrument1">https://art