238: Salt reduction - could nature hold the answer?

<div>The amount of <a href="https://foodmatterslive.com/discover/article/70-of-uk-meal-deal-snacks-are-too-high-in-fat-salt-and-sugar-says-new-study/">salt</a>, or specifically sodium, we consume is a global health problem.<br> <br> </div> <div> <a href="https://foodmatterslive.com/discover/article/who-report-plant-based-diets-healthy/">The World Health Organization</a> says most people around the world consume double the recommended amount every day - and it's leading to high blood pressure, cardiovascular disease, and heart attacks.<br> <br> </div> <div>But, we seem to be addicted to the stuff and, despite high-profile health campaigns, we're not really seeing much in the way of salt reduction in our overall diets.<br> <br> </div> <div>This episode of the Table Talk podcast is made in partnership with <a href="https://www.saltwellsalt.com/">Saltwell</a>, a company that may have found a solution.<br> <br> </div> <div>Saltwell has found a type of salt mineral in the South American desert that contains both sodium and potassium.<br> <br> </div> <div>Potassium can counteract the negative effects of sodium, so this salt contains less of the bad stuff - 35 per cent less.<br> <br> </div> <div>Crucially, Saltwell says the natural product behaves exactly like standard salt and tastes exactly the same.<br> <br> </div> <div>Listen to the full podcast to discover why humans crave salt, why salt is so prevalent in processed foods, and get a brief history of salt reduction in the UK.<br> <br> </div> <div> <strong>Fredrik Enander, Managing Director, Saltwell<br> </strong><br> </div> <div>Fredrik has been working with Saltwell since 2018.<br> <br> </div> <div>During this time we have gone from mainly selling the product in US to today having a global coverage and distributor network.<br> <br> </div> <div>He is an experienced manager within business development, sales and project management.<br> <br> </div> <div>His other areas of expertise are strategy building and implementation, business model development and pro