#237: Evolving data culture to deliver sustainable business impact, with Niall Keating, General Manager for Technology Data Platforms, Sportsbet

<p>In this episode, we explore an engaging talk given by Niall Keating, General Manager for Technology Data Platforms at Sportsbet, during his recent appearance at the Data Engineering Summit in Melbourne.</p> <p>Niall generously imparts invaluable insights on the journey of cultivating a data culture that yields long-lasting business impact. Throughout the conversation, Niall showcases tangible examples of how Sportsbet has effectively utilised data and technology to drive innovation and elevate customer experiences. Sportsbet, Australia&#39;s largest online bookmaker, faces unique challenges due to the dynamic nature of their product, where prices constantly change. </p> <p>To overcome these challenges, Sportsbet has invested significantly in technology and data infrastructure. One use case Niall highlights is their adoption of machine learning, with over 20 models currently in production. These models are employed to extract actionable insights, enabling Sportsbet to make data-driven decisions and enhance their offerings.</p> <p>Niall emphasises the importance of establishing a solid foundation in data culture and leveraging data for decision-making and financial reporting. He provides a specific use case of how Sportsbet utilises quantitative analytics to calculate probabilities and set prices for their core product. By harnessing data and analytics, Sportsbet optimises generosity, personalised experiences, and aims to provide the best value to their customers.</p> <p>Another use case Niall discusses is the application of data in safer gambling. Sportsbet is committed to making gambling safer, and they leverage data to identify potentially risky behaviours and intervene when necessary. Niall highlights the journey Sportsbet has undertaken over the past five years in building effective data products to promote safer gambling practices.</p> <p>When it comes to sustainability in data, Niall shares three educational stories that provide valuable insights. In one use case, he emphasises the importance of avoiding