#237 - Don't Do This Anymore In 2022

<p><span style="font-weight: 400;">To start the new year on the right foot, we are going to cover the things to avoid in 2022. Let’s talk about new year’s resolutions when it comes to cold emailing. </span></p> <p><strong>Cold Email New Year’s Resolutions:</strong></p> <p><span style="font-weight: 400;">- Stop writing the information that already exist in the email</span></p> <p><span style="font-weight: 400;">- Stop going to your AI personalization tool and grabbing whatever it writes without editing</span></p> <p><span style="font-weight: 400;">- If you want to do a bump email, bring something new on the table and don’t mention you have already reached out</span></p> <p><span style="font-weight: 400;">- Use an auto warmer</span></p> <p><span style="font-weight: 400;">- Be clear on what you want by putting the right CTA</span></p> <p><span style="font-weight: 400;">- Stop trying to automate everything - keep some human interaction</span></p> <p><span style="font-weight: 400;">- Spend time writing reader focused emails</span></p> <p><span style="font-weight: 400;">- Stop thinking about your campaign in terms of volume, and focus on it in terms of leads generated</span></p> <p><span style="font-weight: 400;">- Use an email verification tool</span></p> <p><span style="font-weight: 400;">- No more lazy targeting</span></p> <p><span style="font-weight: 400;">Now get back to work and let’s crash it in 2022!</span></p> <p><span style="font-weight: 400;">Jeremy and Jack</span></p> <p><span style="font-weight: 400;">Resources:</span></p> <p><span style="font-weight: 400;"> -Episode #217 – How Top Agencies Get 20% More Opens With This Free “Auto Warmer”</span> <a href="https://youtu.be/1EdPBiZbx2k"><span style= "font-weight: 400;">https://youtu.be/1EdPBiZbx2k</span></a><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">- Episode #233 – What If Every Cold Email Cost $10</span> <a href= "https://youtu.be/RzF1DphsbKs"><span style= "font-weight: 400;">https://youtu.be/RzF1DphsbKs</span></a></p>