237: Career Conversations: Why going it alone doesn't mean doing it all

<div>Does being an <a href="https://foodmatterslive.com/discover/article/women-in-business-founders-investors-mentors-food-and-drink-industry/">entrepreneur in the food sector</a> mean doing everything yourself?<br> <br> </div> <div>Not according to Ayesah Grover, CEO and founder of <a href="https://www.strpd.com/">strp'd</a>, a company that makes flour, milk and flakes out of tigernuts.<br> <br> </div> <div>In the episode of the Career Conversations series, Ayesha tells Elisa Roche that collaboration and outsourcing are hugely important: "I don't think anyone can do absolutely everything."<br> <br> </div> <div>She says, although she is a one-woman team, she outsources some of her social media content, product development and package design.<br> <br> </div> <div>That doesn't mean being hands-off though: "I'm very involved in every process."<br> <br> </div> <div>In this episode, Ayesha reveals what tigernuts actually are, and how she came to find them and turn them into a number of successful products.<br> <br> </div> <div>She also tells us how she benefited from joining the <a href="https://sell.amazon.com/programs/launchpad">Amazon Launchpad programme</a>, and how disaster turned to success when the first Covid lockdown hit just as she was about to launch her brand new product.<br> <br> </div> <div> <strong>Ayesha Grover, CEO and Founder, strp'd<br> </strong><br> </div> <div>After a number of years working in London, graduating with an MBA in NYC and launching a fitness business in Mumbai, Ayesha finally returned to the city where she grew up - Lagos, Nigeria.<br> <br> </div> <div>Whilst working in Nigeria, she discovered an incredible super-ingredient: tigernuts! Don’t be fooled by the name, tigernuts are NOT nuts, nor do they come from tigers but in fact are nutrient-dense tubers.  <br> <br> </div> <div>Ayesha was intrigued by this allergen-friendly superfood that tasted delicious and proved to be a powerhouse of plant-based nutrition. <br> <br> </div> <div>She launched tigernut-based brand, strp’d