#236: David’s Bridal - The World's First "Crowdsourced " Loyalty Program

<p><a href="https://www.davidsbridal.com/"><u>David's Bridal</u></a> is a US-based retailer that specializes in wedding gowns, prom gowns and formal wear, and offers an extraordinary collection of beautiful outfits for all of life's magical moments.&nbsp;</p> <p>Already operating over 300 store locations in various countries as well as online, in 2020, David's Bridal stores created an industry first with the launch of their <a href="https://www.davidsbridal.com/Content_loyalty_rewards"><u>Diamond</u></a> loyalty program, designed to leverage the buying power of the bride's family and friends to help the happy couple earn a honeymoon of their dreams!&nbsp;</p> <p><a href="https://www.linkedin.com/in/kellyncook/"><u>Kelly Cook</u></a>, EVP, Chief Marketing and IT Officer for David's Bridal, joins us on this episode to explain this genius idea, the insights that inspired it and its incredible performance so far.</p> <p><br></p> <p><strong>Show Notes:</strong></p> <ol> <li><a href="https://www.davidsbridal.com/"><u>David’s Bridal</u></a></li> <li><a href="https://www.davidsbridal.com/Content_loyalty_rewards"><u>Diamond Loyalty</u></a></li> <li><a href="https://www.linkedin.com/in/kellyncook/"><u>Kelly Cook</u></a></li> </ol>