#235: Tactical Tuesday: Follow your Company’s Core Values to Gain a Substantial Market Advantage

<p><strong>OVERVIEW:</strong></p> <p><span style="font-weight: 400;">Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the</span> <em><span style= "font-weight: 400;">Healthcare Entrepreneur Academy</span></em> <span style="font-weight: 400;">podcast, talks about the importance of establishing core values for your business. He’s in the process of implementing the Entrepreneurial Operating System (EOS) and core values are a key element. Jason shares why core values should be your company’s North Star and how they impact business success. </span></p> <p><br /> <br /></p> <p><strong>EPISODE HIGHLIGHTS</strong></p> <ul> <li><span style="font-weight: 400;">Your business can gain a substantial market advantage by reinforcing core values, especially in growing small to medium-sized businesses.</span></li> <li><span style="font-weight: 400;">Don’t deviate from them - especially when you’re hiring new employees.  </span></li> <li><span style="font-weight: 400;">Start with 25-30 and distill down to three. </span></li> <li><span style="font-weight: 400;">Jason shares the three core values he established for HEA. </span></li> <li><span style="font-weight: 400;">The first one is impeccable character. Work with humility and don’t be arrogant or have an ego. Act with honesty and integrity 100% of the time. </span></li> <li><span style="font-weight: 400;">His second core value is to be tactfully forthright. Provide feedback politely and professionally. Don’t be afraid to speak the truth to better the team. If you see something wrong, communicate this. </span></li> <li><span style="font-weight: 400;">The third one is the pursuit of greatness. Show dedication to your role, team, and job. Have a desire to excel. Be highly ambitious and always strive to make the user experience better. </span></li> <li><span style="font-weight: 400;">When you create your company’s core values, use everyday language. Think of the beliefs and characteristics of the team. Core values should be innate. </span></li> <li><span style="fon