235: Prepare for a Turnaround with these Marketing Tips

<p>What do marketers do while we wait for a turnaround?</p> <p><a href= "https://www.foliomag.com/cosmopolitan-has-many-platforms-one-focus-readers/" target="_blank" rel="noopener">Cosmo magazine details a number of key content marketing tactics</a> that should be used by every enterprise, while Orbit Media offers <a href= "https://www.orbitmedia.com/blog/get-ready-for-the-rebound/" target="_blank" rel="noopener">26 marketing ideas</a> you could use now to get your house in order.</p> <p><a href= "https://www.adweek.com/retail/vaynerx-launches-vaynercommerce-following-acquisition-of-lucid-fusion/" target="_blank" rel="noopener">Vayner Media continues an acquisition trend</a> and there is a <a href= "https://digiday.com/media/get-while-the-gettings-good-publishers-look-to-cheap-facebook-ads-to-increase-subscriptions/" target="_blank" rel="noopener">sale on Facebook ads</a>.</p> <p>#ThisOldMarketing raves include a <a href= "https://www.wsj.com/articles/quibis-head-of-brand-exits-after-launch-11587615736" target="_blank" rel="noopener">Quibi update</a>, unique <a href= "https://www.modernretail.co/platforms/dtc-brands-are-partnering-up-to-create-communities-and-save-on-customer-acquisition-costs/" target="_blank" rel="noopener">partnerships</a>, and a rant on virtual college tours.</p> <p>Today's sponsor: <a href= "https://www.contentmarketingawards.com/" target="_blank" rel= "noopener">Content Marketing Awards</a>. Deadline for entry is 5/29.</p> <p>------</p> <p>Subscribe to PNR: This Old Marketing at <a title= "This Old Marketing on Apple" href= "https://podcasts.apple.com/us/podcast/this-old-marketing/id760760485" target="_blank" rel="noopener">Apple Podcasts</a>, <a title= "This Old Marketing Google Podcasts" href= "https://podcasts.google.com/?feed=aHR0cHM6Ly9wbnJtYXJrZXRpbmcubGlic3luLmNvbS9yc3M%3D&hl=en" target="_blank" rel="noopener">Google Podcasts</a>, <a title= "This Old Marketing Stitcher" href= "https://www.stitcher.com/podcast/pnr-this-old-marketing" target= "_blank" rel="noopener">Stitcher</a>, <a ti