234. What is Value? (Refreshed Episode)

<p><span style="font-weight: 400;">Today’s episode is all about value — what it is, what it isn’t, and why it matters for businesses. Value is something you hear about a lot, but it isn’t necessarily something that we intuitively get or what drives our motivation to buy things. In today’s episode, (which originally aired as number 8 of the podcast way back in August 2018), I get into the difference between value, price, worth, and cost and how they all matter in business. </span></p> <p><span style="font-weight: 400;">I chose this episode for you today for a couple of reasons. First, Leigh Caldwell, the guest on last Friday’s episode, wrote a book called</span> <em><span style= "font-weight: 400;">The Psychology of Price</span></em><span style= "font-weight: 400;">, which of course, brings value to the table. Whenever we talk about price, value is a key aspect. Also, in the episode this</span> <em><span style= "font-weight: 400;">coming</span></em> <span style= "font-weight: 400;">Friday, featuring Tessa Misiaszek, coauthor of</span> <em><span style="font-weight: 400;">Branding That Means Business</span></em><span style="font-weight: 400;">, she will talk a lot about value vs. values, and what they mean in an organization and for its employees. That got me thinking about this episode.  It is one I really love but don’t end up talking about all that much, so it felt like it would be fun to bring it back to the forefront for a little moment in the sun.</span></p> <p><span style="font-weight: 400;">As you listen today, think about the value you create in your work. Of course, there is the obvious in your products and services, but also think about the less obvious side of value for your employees and teams working within your business. And tune in to learn some crazy stories of what people are willing to pay for things – from kidney stones to grilled cheese sandwiches…</span></p> <h3><span style="font-weight: 400;">Show Notes:</span></h3> <ul> <li><span style="font-weight: 400;">[00:38] Today’s episode is all about