233. Uncovering GTM Insights from Your Employees, Not Just Your Customers w/ Chris Wallace

In search of business intelligence and GTM insights, we look to our customers and to our customer data. But today’s guest shares with us a critical and untapped resource: our frontline team members. Learn how to better understand customer value by engaging your employees on the topic.<br />Our guest is Chris Wallace, the Co-founder and President of Innerview Group, an internal brand consultancy that helps their clients win from within. This conversation covers:<br />The How/When/Why of surveying your frontline people about customer value<br />Why you must develop a process to discover value in your own business<br />How different types of customers get different value from the same offer<br />What the give and take process is from the top to the bottom<br />How to close the loop and unlock the passion of your team <br />More information about Chris and today’s topics:<br />LinkedIn Profile: https://www.linkedin.com/in/christopherewallace/<br />Company Website: https://innerviewgroup.com/<br />Other Relevant Links:<br />https://innerviewgroup.com/infront/<br />E-book - https://innerviewgroup.com/wp-content/uploads/2022/11/FrontlineInsights-eBook.pdf <br />Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.