233: How to Get Different feat. Mike Michalowicz

How do you Get Different? In this podcast episode, join Jeff and special guest Mandy Freeland backstage to reflect on a conversation that we had on https://youtube.com/playlist?list=PLED5hT2c0oNJSkvckPLVWTp28x756MUwA (Context & Clarity LIVE), https://www.youtube.com/watch?v=iCB5RtMiyIk&t=67s (Mike Michalowicz - How to Get Different). Mike Michalowicz is the Author of books such as “Profit First,” “Fix This Next,” and now “Get Different: Marketing That Can’t Be Ignored.” In the original conversation, Mike helps us understand why we have to market and how to market in a way that makes us different because we are different. If you enjoy this show, you can find similar content at https://gablmedia.com/ (Gābl Media).