#231: Building Your Program's Profitability - Loyalty's Hidden Potential

<p><a href="https://sondermedia.com/"><u>Sonder Media</u></a> is a consulting firm that specializes in identifying, valuing, and optimizing the media value of loyalty programs, and in today’s episode, <a href="https://www.linkedin.com/in/jonathan-hopkins-b8a88a3/"><u>Jonathan Hopkins</u></a> and <a href="https://www.linkedin.com/in/angusfrazer/"><u>Angus Frazer</u></a>, co-founders of Sonder Media, share their expertise and insights on this high margin opportunity.</p> <p>We discussed the power and potential profitability of using the unique assets, permissions and insights from your loyalty program as a media business, an increasingly popular idea being considered by program owners in order to increase their returns on their loyalty program investment.</p> <p>Join us for a discussion about both the challenges and the potential of this big idea, and how you can explore building a media business in a way that continues to meet the needs of your members and your brand and potentially also with advertising partners.&nbsp;</p> <p><strong>Show notes:</strong></p> <ol> <li><a href="https://sondermedia.com/"><u>Sonder Media</u></a></li> <li><a href="https://www.linkedin.com/in/jonathan-hopkins-b8a88a3/"><u>Jonathan Hopkins</u></a></li> <li><a href="https://www.linkedin.com/in/angusfrazer/"><u>Angus Frazer</u></a></li> </ol> <p><strong>Time Stamps:</strong></p> <p>02:46 - Favorite Loyalty Program</p> <p>05:12 - How does owned media can measure and obviously increase the return on investment of loyalty programs.</p> <p>11:38 - How to Identify &nbsp;the best way to monetize owned media without compromising core business objectives</p> <p>14:41 - What are the particular loyalty programs or sectors and categories that are working for this opportunity with owned media?</p> <p>18:30 - Brands Sonder Media worked with</p> <p>20:35 - Understanding the Value of Owned Media</p> <p>25:12 - What other types of opportunities for value and attention should we consider?</p> <p>27:20 - The Opportunity of Brands for Media</p>