#230: The Boots Iconic "Advantage" Programme in the UK Celebrates Its 25th Birthday

<p>When it comes to loyalty programmes in the UK, the gold standard programme that consumers say they love the most is often the <a href="https://www.boots.com/advantage-card"><u>Boots Advantage Program</u></a><u>.</u></p> <p>2022 marks the 25th anniversary of this iconic programme, so "Let's Talk Loyalty" was delighted to be joined by <a href="https://www.linkedin.com/in/hollie-mclellan/"><u>Hollie McLellan</u></a>, Head of Customer Marketing and Loyalty for <a href="https://www.boots.com/"><u>Boots</u></a> UK, to discuss the company's latest innovations and initiatives.</p> <p>Join us to hear this masterclass in loyalty marketing, showcasing their new "Beauty Club" which features content marketing as a new loyalty driver, as well as their new "Price Advantage" proposition, and their exciting tests with gamification and subscription strategies.</p> <p>Boots UK is truly an iconic retail brand so don't miss this exclusive opportunity to learn how their Advantage Program is changing and innovating for the future.</p> <p><strong>Show Notes:</strong></p> <ol> <li><a href="https://www.boots.com/"><u>Boots UK</u></a></li> <li><a href="https://www.boots.com/advantage-card"><u>Boots Advantage Program</u></a></li> <li><a href="https://www.boots.com/beauty"><u>My Beauty</u></a></li> <li><a href="https://www.boots.com/shopping/bootsxsignup"><u>Boots X</u></a></li> <li><a href="https://www.linkedin.com/in/hollie-mclellan/"><u>Hollie McLellan</u></a></li> </ol> <p><strong>Time Stamps:</strong></p> <p>03:26 - Hollie’s Favorite Loyalty Program</p> <p>07:18 - History of the Advantage Program</p> <p>10:07 - Approximate numbers of members of Boots Advantage Program in the UK</p> <p>11:12 - Points reward elements</p> <p>12:52 - How staff embrace and execute the program very well</p> <p>14:39 - My Beauty</p> <p>17:58 - Contents as a big part of the future</p> <p>24:19 - Price Advantage Proposition</p> <p>35:18 - What we can expect coming up next with Boots</p>