230. How To Create a Brainy Brand (Refreshed Episode)

<p><span style="font-weight: 400;">Today’s episode is all about branding — and specifically, my insights for how to incorporate brain science and behavioral economics insights so you can have a brainy brand that resonates better with your potential customers, clients, members, etc., and is one of those coveted “favorite brands” in the mind of your consumer. </span></p> <p><span style="font-weight: 400;">When your brand is thinking about becoming a beloved “favorite” it is important to consider the experience people have with you. Becoming a favorite is a lot like dating and marriage. On a first date, you are looking for all sorts of data to help categorize someone as a hero or a zero — you want to be able to cut your losses before you invest too much. It’s the same with brands. It is important to not make mistakes. You especially want to be on your best behavior early on in the customer relationship to build up that “favorite” status. The tips in this episode will help you leverage behavioral economics to do just that (including what your brand needs to learn from your favorite actors). Now is a great time to be thinking about your brand and goals for the next year. What changes can your brand make and where is it worth the investment in becoming a more brainy and beloved brand? Keep that in mind as you listen today.</span></p> <h3><span style="font-weight: 400;">Show Notes:</span></h3> <ul> <li><span style="font-weight: 400;">[00:41] Today’s episode is all about branding — and specifically, on my insights for how to incorporate brain science and behavioral economics insights so you can have a brainy brand that resonates better with your potential customers, clients, members, etc., and is one of those coveted “favorite brands” in the mind of your consumer.</span></li> <li><span style="font-weight: 400;">[01:26] When your brand is thinking about becoming a beloved “favorite” it is important to think about the experience people have with you, and becoming a favorite is a lot like dating and marriage.</span></li> <l