#23 How Rituals achieved 53K new customers during Earth Week

Sustainability is an increasingly important topic for customers, who are keen to shop responsibly across categories - including of course, beauty! That’s why this week Andreas is chatting with Niki Kauffmann-Schilling, Director Innovation & Sustainability at Rituals, to speak about Rituals’ recent Earth Week campaign and the brand’s excellent sustainability practices.  Curious to know more about Zalando’s sustainability strategy? Have a read here.