229: Salesforce, Mailchimp Buy Media Properties

<p>For episode #229 of #ThisOldMarketing, Joe and Robert lead off with a worthy rant on <a href= "https://contentmarketinginstitute.com/2020/02/ad-age-content-marketing-rant/" target="_blank" rel="noopener">AdAge's addition of a "content marketing" awards category</a>, which really isn't content marketing at all.</p> <p>Both <a href= "https://www.forbes.com/sites/martyswant/2020/03/03/mailchimp-acquires-courier-to-expand-into-print-and-internationally/#6127fa5d203c" target="_blank" rel="noopener">Mailchimp</a> and <a href= "https://www.salesforce.com/company/news-press/stories/2020/3/salesforce-cmoclub/" target="_blank" rel="noopener">Salesforce</a> purchase media properties, further proving that the boys' prediction from the past is coming true - corporate brands are and will continue to buy traditional media assets.</p> <p>In other news, former 49ers quarterback Colin Kaepernick <a href="https://www.publishersweekly.com/pw/by-topic/industry-news/publisher-news/article/82432-colin-kaepernick-launches-publishing-house-memoir-in-deal-with-audible.html" target="_blank" rel="noopener">launches his one publishing venture</a>. The jury is out on whether this is actually a real thing or not.</p> <p>In rants and raves, Robert rants about the <a href= "https://www.prnewswire.com/news-releases/5wpr-survey-reveals-38-of-beer-drinking-americans-wouldnt-buy-corona-now-301012225.html" target="_blank" rel="noopener">flawed research on the coronavirus that is affecting Corona beer,</a> while Joe raves about Jonah Berger's "<a href= "https://www.amazon.com/Catalyst-How-Change-Anyones-Mind/dp/1982108606" target="_blank" rel="noopener">The Catalyst</a>" and rants about Audible production.</p> <p>------</p> <p>Subscribe to PNR: This Old Marketing at <a title= "This Old Marketing on Apple" href= "https://podcasts.apple.com/us/podcast/this-old-marketing/id760760485" target="_blank" rel="noopener">Apple Podcasts</a>, <a title= "This Old Marketing Google Podcasts" href= "https://podcasts.google.com/?feed=aHR0cHM6Ly9wbnJtYXJrZXRpbmcubGl