#229: Coalition Loyalty in Colombia (Short Summary Show)

<p>“To make the customer fall in love with the brands.” This is how <a href="https://www.linkedin.com/in/alejandro-gonzalez-saul-63950a15/"><u>Alejandro Gonzalez Saul</u></a>, CEO of <a href="https://www.puntoscolombia.com/personas/inicio"><u>Puntos Columbia</u></a> described the purpose and goal of this market-leading loyalty program operating as a coalition in Colombia.</p> <p>In this short summary show, "Let’s Talk Loyalty" looks back on a fascinating conversation with the true loyalty market leader in Colombia to understand its impressive proposition and performance.</p> <p>Listen to learn some of the secrets that Alejandro shared that drive the incredible success of "Puntos Colombia" in the South American market.&nbsp;</p> <p><strong>Show Notes:</strong></p> <ol> <li><a href="https://www.linkedin.com/in/alejandro-gonzalez-saul-63950a15/"><u>Alejandro Gonzalez Saul</u></a></li> <li><a href="https://www.puntoscolombia.com/personas/inicio"><u>Puntos Columbia</u></a></li> <li><a href="https://letstalkloyalty.com/86/"><u>#86: Coalition Loyalty In Columbia with Puntos Columbia</u></a></li> </ol>