228: The Real Story Behind Facebook's Fact-Checking Plan

<p>In episode #228 of This Old Marketing, Joe and Robert kick off the show with commentary on Burger King's new "moldy burger" campaign.</p> <p><a href= "https://www.businessinsider.com/facebook-paying-reuters-to-fact-check-user-photos-videos-2020-2?fbclid=IwAR1rZxBXYk9T2Y0bYsClVuIfxMmF1ZneoT14MhtrrtwYOE4EloGXl6RQ3k0" target="_blank" rel="noopener">Facebook hires Reuters to do fact checking</a>, and the boys argue about the real strategy behind the move.</p> <p><a href= "https://www.pubexec.com/post/media-company-acquisitions-advertisers/" target="_blank" rel="noopener">More and more "advertisers" are buying media companies</a> and one article gives a detailed history of the missed opportunity (by both marketers and media companies).</p> <p><a href= "https://www.linkedin.com/feed/news/catalogs-are-in-again-4510555/"> Catalogs are back again</a>, while the <a href= "https://adage.com/article/cmo-strategy/peloton-wife-helped-spur-holiday-sales-fitness-brand/2234686?fbclid=IwAR0uwKRgDkWcHt4BOdW_vXTs6HqMcnU51FRXd_muK0dse95e7uiwj37eXvg" target="_blank" rel="noopener">Peloton "wife" commercial didn't hurt business like so many prognosticators thought.</a></p> <p>In rants and raves, Robert details <a href= "https://contentadvisory.net/ikeas-sets-a-new-standard-for-marketers/" target="_blank" rel="noopener">why IKEA keeps winning</a> and shares an <a href= "https://www.nytimes.com/2019/09/23/opinion/press-freedom-arthur-sulzberger.html" target="_blank" rel="noopener">important <em>New York Times</em> article on the importance of Journalism</a>. Joe shares <a href= "https://typesetcontent.com/blog/state-of-writing-research/" target="_blank" rel="noopener">new research on the "State of Writing"</a> and its impact on all marketers and communicators.</p> <p>------</p> <p>Subscribe to PNR: This Old Marketing at <a title= "This Old Marketing on Apple" href= "https://podcasts.apple.com/us/podcast/this-old-marketing/id760760485" target="_blank" rel="noopener">Apple Podcasts</a>, <a title= "This Old Marketing Google Podcasts" hre