#227: Rory Sutherland – The Wise Philosopher of Marketing & Ideas

<p>Rory Sutherland is the Vice Chairman of Ogilvy, an attractively vague job title that has allowed him to co-found a behavioral science practice within the agency. Sutherland is a brilliant copywriter and marketing mind, who has an uncanny ability to hold separate ideas simultaneously.</p> <p>(0:00) Once you see it, you can’t look at the world the same</p> <p>(0:54) Electric cars</p> <p>(2:02) Only obvious in retrospect</p> <p>(4:16) Second Life</p> <p>(7:10) Perspective of time</p> <p>(10:10) Too many choices in products</p> <p>(14:30) Typewriter</p> <p>(18:20) Video conferencing</p> <p>(19:43) Mobile phones</p> <p>(21:11) Rory as an early adopter</p> <p>(24:05) Electric bike</p> <p>(27:00) More electric cars</p> <p>(32:22) Derek Sivers</p> <p>(33:01) Wealth accumulation</p> <p>(36:10) The problem with blockchain</p> <p>(37:17) Elon Musk buying Twitter</p> <p>(39:41) Rory’s problem with Amazon Prime</p> <p>(43:51) Similarities between Elon Musk and Steve Jobs</p> <p>(46:23) James Watt invented the horsepower</p> <p>(48:11) Conservatism but open</p> <p>(51:23) How you present information to people has a bearing on how it’s acted upon</p> <p>(52:00) Rory’s color lesson</p> <p>(54:14) What makes for a good story?</p> <p>(57:03) Self-deception is an essential evolutionary function</p> <p>(58:55) Is creativity good for mental health?</p> <p>(1:01:49) Rory’s neuroticism</p> <p>(1:02:30) Nuance on Twitter</p> <p>(1:06:43) Nature vs. nurture</p> <p>(1:10:46) American belief “life is capable of continuous improvement”</p> <p>(1:15:40) Fame’s benefits</p> <p>(1:19:46) A case against niching down</p> <p>(1:22:00) Personal brand</p> <p>(1:27:54) Connecting with Rory</p> <p>(1:29:30) Meeting celebrities… “Was he/she nice?”</p> <p>(1:34:31) Trump the silverback gorilla?</p> <p>Connect with Rory – <a href= "https://twitter.com/rorysutherland">https://twitter.com/rorysutherland</a></p> <p>🎙Podcast: <a href= "https://podfollow.com/1532160275/view">https://podfollow.com/1532160275/view</a></p> <p>🐣 Twitter: <a href= "https://twi