227 | Paid Advertising for E-Commerce Brands with Alexander Rossman | Rossman Media

<p><span style="font-weight: 400;">Feeling confident with your organic digital marketing and ready to scale even further? Why not dip your toe into the world of paid advertising? Paid digital marketing might sound intimidating, but with a solid strategy and clear goals, it can truly help you increase exposure and leads for your  e-commerce business.</span></p> <p><span style="font-weight: 400;">In this episode, I’m talking to Alex Rossman, founder of Rossman Media, an award-winning social media agency, about the ways small e-commerce brands can leverage paid advertising in their businesses. He’s sharing his tips for getting started with paid ads, which platforms are the most beneficial right now, and how much money you need to invest in your ads to see results.</span></p> <p><span style="font-weight: 400;">You'll learn:</span></p> <ul> <li><span style="font-weight: 400;">How to leverage TikTok for your e-commerce business</span></li> <li><span style="font-weight: 400;">Three steps to getting started with paid advertising</span></li> <li><span style="font-weight: 400;">The common mistakes small e-commerce brands make in their digital marketing</span></li> <li><span style="font-weight: 400;">When to DIY your paid advertising and when to outsource it </span></li> </ul> <p><span style="font-weight: 400;">For full show notes, resources and a transcription, please head to</span> <a href= "http://bit.ly/PTPEp227"><span style= "font-weight: 400;">bit.ly/PTPEp227</span></a></p> <p><span style="font-weight: 400;">For more support with your marketing & sales strategies,</span> <a href= "http://www.prooftoproduct.com/labs"><span style= "font-weight: 400;">check out LABS</span></a> <span style= "font-weight: 400;">at</span> <a href= "http://www.prooftoproduct.com/labs"><span style= "font-weight: 400;">http://www.prooftoproduct.com/labs</span></a></p>