227: Career Conversations: 'How I launched a drinks brand'

<div>It's not every day you get a phone call that changes the course of your life, for Ellie Webb it left her "half over the moon, half terrified".<br> <br> </div> <div>Sainsbury's were calling to say they wanted to stock her new non-alcoholic drink, Caleño.<br> <br> </div> <div>At this point, Ellie was working alone, making the drink in her kitchen - Sainsbury's wanted to stock it in each of their 500 stores.<br> <br> </div> <div>"I thought to myself, I either go for this or I don't," Ellie tells Eliśa Roche in this episode of Career Conversations.<br> <br> </div> <div>She did go for it and it worked out really rather well.<br> <br> </div> <div>Caleño is now a huge success, stocked in Sainsbury's, Waitrose and M&amp;S.<br> <br> </div> <div>It all came about when Ellie had a brainwave on a night out. She wasn't drinking alcohol, but she didn't see why that meant she had to drink sugary drinks all night.<br> <br> </div> <div>Find out how she turned her dream of creating an adult-tasting, sophisticated, non-alcoholic drink into a reality.<br> <br> </div> <div>Ellie reveals what she thinks makes the differences between dreamers and doers, how she overcame a certain amount of boardroom sexism to get to where she is today, and how she once ended up with 1,000 ruined bottle labels.<br> <br> </div> <div> <strong>Ellie Webb, Founder, Caleño<br> </strong><br> </div> <div>Before starting Caleño, Ellie gained experience working in the drinks industry, which she came to love, and soon she became keen to find her own place within it.<br> <br> </div> <div>The lightbulb moment came when Ellie was doing Dry January and out dancing with friends. She was disappointed by the lack of choice on offer when it came to grown-up non-alcoholic drinks and realised there wasn’t anything accessible, that suited her lifestyle or reflected her sense of adventure when it came to drinks.<br> <br> </div> <div>Born in Kent to a Colombian mother, Ellie has always had an entrepreneurial streak, and even when she was young she would make