226: What Surprised Me Most About Producing a B2C Virtual Summit

<p>A few months ago, I produced my first business-to-consumer (B2C) virtual summit. Until that point I had hosted 9 events for business owners and often heard people in my audience running B2C businesses viewing their audience as a limitation. I was interested to see how it went and what the differences really were!<br /> <br /> In this episode, I'll share what I expected going in, what the reality was, why I think having a B2C business gives you an advantage, rather than a limitation, what surprised us most about a B2C summit, and what all of you B2C summit hosts can take away from what we learned.<br /> <br /> For show notes, head to <a class= "text-blue underline focus-visible" contenteditable= "plaintext-only" href="https://summithosthangout.com/226" target= "_blank" rel= "noreferrer noopener">https://summithosthangout.com/226</a></p>