226: Content Jobs Among Biggest Growth Area Per World Economic Forum

<p>In episode 226 of #ThisOldMarketing, Joe and Robert dissect an intriguing <a href= "http://www3.weforum.org/docs/WEF_Jobs_of_Tomorrow_2020.pdf" target="_blank" rel="noopener">report by the World Economic Forum</a> on the future of jobs. In it, the WEF predict that sales, marketing and content jobs will be among the most plentiful.</p> <p>In other news, the <a href= "https://digiday.com/marketing/winners-losers-fallout-googles-plan-drop-cookies/" target="_blank" rel="noopener">death of the cookie (as declared by Google)</a> is <a href= "https://whatsnewinpublishing.com/the-death-of-the-cookie-signals-a-new-golden-age-for-publishers" target="_blank" rel="noopener">big news for advertisers, publishers</a> and content marketers. Who will win? (Joe and Robert tell you)</p> <p>Finally, the boys break down <a href= "https://www.axios.com/newsletters/axios-media-trends-853d7c19-6246-4b3a-9bbf-384dda48db7f.html" target="_blank" rel="noopener">the success of new media companies turning profitable</a>, and what marketers can learn.</p> <p>In rants and raves, Joe raves about the <a href= "http://shaunboothe.com/" target="_blank" rel= "noopener">Unauthorized Biography Series</a> and <a href= "https://www.amazon.com/Loserthink-Untrained-Brains-Ruining-America/dp/0593083520" target="_blank" rel="noopener">Loserthink by Scott Adams</a>. Robert then talks in detail about the life and death of Clayton Christensen.</p> <p>------</p> <p>Subscribe to PNR: This Old Marketing at <a title= "This Old Marketing on Apple" href= "https://podcasts.apple.com/us/podcast/this-old-marketing/id760760485" target="_blank" rel="noopener">Apple Podcasts</a>, <a title= "This Old Marketing Google Podcasts" href= "https://podcasts.google.com/?feed=aHR0cHM6Ly9wbnJtYXJrZXRpbmcubGlic3luLmNvbS9yc3M%3D&hl=en" target="_blank" rel="noopener">Google Podcasts</a>, <a title= "This Old Marketing Stitcher" href= "https://www.stitcher.com/podcast/pnr-this-old-marketing" target= "_blank" rel="noopener">Stitcher</a>, <a title= "This Old Marketing on iHeartRadio" hr