226 - Building a Brand Identity for Jewelry Businesses

<p><span style="font-weight: 400;">Visit <a href= "https://joyjoya.com/jump" target="_blank" rel= "noopener">joyjoya.com/jump</a> for all the details.</span></p> <p><span style="font-weight: 400;">In this episode, I'm talking about branding. What's a brand, really? Why's brand identity so important in 2023 and beyond? It's time to get your jewelry brand in tip-top shape, so you can compete in the marketplace and attract your best-fit customers.</span></p> <p><span style="font-weight: 400;">If you didn't already listen to episode #225, you should know that I debuted an exciting new direction for the podcast as well as a new FREE program that will help you kickoff 2023 with all the resources you'll need to make this a banner year. Check out #225 here:</span> <a href= "https://joyjoya.com/jewelry-marketing-jumpstart-2023"><span style= "font-weight: 400;">https://joyjoya.com/jewelry-marketing-jumpstart-2023</span></a></p> <p><span style="font-weight: 400;">To give you a brief recap before we jump in, from now through early July of this year, I'll be rolling out a free (yes FREE) six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode. </span></p> <p><span style="font-weight: 400;">Sign Up for Jewelry Marketing Jumpstart - <a href="https://joyjoya.com/jump" target="_blank" rel= "noopener">https://joyjoya.com/jump</a></span></p> <p><span style="font-weight: 400;">News Articles:</span></p> <p><span style="font-weight: 400;">Win $1,500 to Go on 15 First Dates<br /></span><span style="font-weight: 400;"><a href= "https://www.shaneco.com/theloupe/articles-and-news/win-1500-for-15-first-dates/">https://www.shaneco.com/theloupe/articles-and-news/win-1500-for-15-first-dates/</a><br /> </span><span style="font-weight: 400;">How Susan Korn of Susan Alexandra Built a Brand That Sparks Joy<br /></span><span style= "font-weight: 400;"><a href= "https://www.whowhatwear.com/second-life-podcast-susan-alexandra/slid