225: Coca-Cola Reverts Back to CMO Role. Does It Matter?

<p>In episode #225 (the Happy New Year episode) of #ThisOldMarketing, Joe and Robert look at the advertising industry, and whether a <a href= "https://www.nytimes.com/2020/01/05/business/media/digital-advertising-tech-backlash.html" target="_blank" rel="noopener">"move" away from smartphone usage</a> will hurt digital ads (uh, not really).</p> <p><a href= "https://www.nytimes.com/2020/01/07/technology/facebook-says-it-will-ban-deepfakes.html?te=1&nl=morning-briefing&emc=edit_NN_p_20200107&section=whatElse?campaign_id=9&instance_id=15006&segment_id=20107&user_id=f8eba9ee5da4bad2190c441240f5c0cf&regi_id=100723836ion=whatElse"> Facebook says it will ban artificial intelligence "deepfakes,"</a> but will it make a difference since Facebook isn't changing its policy on cheapfakes or shallowfakes?</p> <p>The annual Consumer Electronics Show (CES) happened last week. Joe and Robert discuss some of the <a href= "https://www.marketingweek.com/tom-goodwin-marketing-consumer-electronics-show/"> main questions from the CES show</a>.</p> <p>And finally, <a href= "https://www.wsj.com/articles/coca-cola-resurrects-post-of-chief-marketing-officer-11576534433"> Coca-Cola reverted back to having the CMO role</a>. Robert is happy, but Joe thinks it's all show and no bite.</p> <p>In rants and raves, Joe covers an <a href= "https://www.ana.net/magazines/show/id/btob-2020-01-b2b-content-marketing" target="_blank" rel="noopener">ANA article about B2B Content Marketing</a> while Robert raves about <a href= "https://whatsnewinpublishing.com/buzzfeed-plans-to-cut-out-google-and-other-middlemen-to-solve-publishers-attribution-problem"> Buzzfeed's new business model</a>.</p> <p>------</p> <p>Subscribe to PNR: This Old Marketing at <a title= "This Old Marketing on Apple" href= "https://podcasts.apple.com/us/podcast/this-old-marketing/id760760485" target="_blank" rel="noopener">Apple Podcasts</a>, <a title= "This Old Marketing Google Podcasts" href= "https://podcasts.google.com/?feed=aHR0cHM6Ly9wbnJtYXJrZXRpbmcubGlic3luLmNvbS9yc3M%3D&hl=en" ta