224. How to Identify and Keep Loyal and Lucrative Customers w/ Ali Cudby

Did you know that in most cases, the top 20% of a company’s customers tend to deliver the vast majority of their revenue?<br />In Today’s episode, Ethan speaks with Ali Cudby Co-Founder & CEO at CXology and Alignmint Growth Strategies. Ali is the author of multiple books including: Keep Your Customers: How to Stop Customer Turnover, Improve Retention and Get Lucrative, Long-Term Loyalty<br />This episode covers:<br />How to Identify and Keep Your Most Lucrative and Loyal Customers<br />What the key differences are between Lucrative loyals, Limited Loyals and Lazy Loyals<br />How Customer Success defines a function and Customer Experience defines an ethos<br />When you must differentiate between Customer Success and Customer Experience<br />What is the “Bullseye Message?"  <br /><br /><br />More information about Ali Cudby and today’s topics:<br />LinkedIn Profile:https://www.linkedin.com/in/alicudby/<br />Company Website: <a href="https://www.cxology.co" rel="noopener">https://www.cxology.co</a> and <a href="https://alignmintforgrowth.com" rel="noopener">https://alignmintforgrowth.com</a><br />Other Relevant Links: <a href="https://www.amazon.com/gp/product/B0839G6VKQ/ref" rel="noopener">https://www.amazon.com/gp/product/B0839G6VKQ/ref</a>=dbs_a_def_rwt_bibl_vppi_i0  <br /><br /><br />Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.