222. How To Test Nudges In Your Ads and Social Media, with Phill Agnew

<p><span style="font-weight: 400;">In today's conversation, I am joined by Phill Agnew, host of the</span> <em><span style= "font-weight: 400;">Nudge</span></em> <span style= "font-weight: 400;">podcast. Phill and I have gotten to be friends over the last couple of years and I've been honored to have been a guest on his podcast before, but this is the first time he is joining me here on</span> <em><span style="font-weight: 400;">The Brainy Business</span></em><span style= "font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">So, you may be wondering…why now? As you'll hear me share in our conversation, one main reason is that Phill has been EVERYWHERE on my social media recently. He is doing some amazing, relatable, applicable work. I love how he is showcasing the simple tests he is conducting to really practice what he preaches in the incorporation of behavioral economics into a business application. In today’s episode, he explains some of his top tips and insights – in a way you can absolutely go through and try yourself. Listen in and then get out there and create your own test to get started! (And share it with us using the social links below.) Small changes can make a big impact. </span></p> <h3><span style="font-weight: 400;">Show Notes:</span></h3> <ul> <li><span style="font-weight: 400;">[00:40] In today's conversation, I am joined by Phill Agnew, host of the</span> <em><span style="font-weight: 400;">Nudge</span></em> <span style= "font-weight: 400;">podcast. </span></li> <li><span style="font-weight: 400;">[01:15] Phill is doing some amazing work. I love how he is showcasing the simple tests he is doing and really practicing what he preaches in incorporating behavioral economics into business applications. </span></li> <li><span style="font-weight: 400;">[03:23] Phill shares about himself, his background, and what he does in the world of behavioral science. </span></li> <li><span style="font-weight: 400;">[04:34] In 2019 he launched the</span> <em><span style="font-weight: 400;">Nudge</spa