222. A Practical Approach to Storytelling

<p>An effective story can be a creative way to communicate your brand’s identity and company’s purpose. If you think you aren’t a storyteller, it may be time to change that narrative (pun intended).  </p> <p>Hear our conversation with Anna Marie Pryor, Director of Marketing at Alameda Mortgage Corporation. We discuss:  </p> <ul><li>How she defines customer experience </li> <li>Who her ideal customer is and what problems she solves for them</li> <li>How her agency experience helped with her current role </li> <li>Why adopting a practical approach to storytelling can help brands </li> <li>What are Milestone-Based-Marketing Goals  </li> </ul> <p>More information about Anna and today’s topics:</p> <ul><li>LinkedIn Profile: <a href="https://www.linkedin.com/in/annampryor">https://www.linkedin.com/in/annampryor </a> </li> <li>Company Website: <a href="https://www.alamedamortgage.com/">https://www.alamedamortgage.com/ </a> </li> <li>Other Relevant Links: <a href="https://www.alamedamortgage.com/leader-ship/">Leadership Team</a>  </li> </ul> <p>Subscribe, listen, and rate/review the Customer Experience Podcast on <a href="https://itunes.apple.com/us/podcast/the-customer-experience-podcast/id1453581989">Apple Podcasts</a>, <a href="https://open.spotify.com/show/6dv6SvwyqOI02pjzJ8srQq">Spotify</a>, <a href="https://music.amazon.com/podcasts/64ed18db-4e35-401e-b6f1-fbeb3929c536/the-customer-experience-podcast">Amazon</a>, or <a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jdXN0b21lcmV4cGVyaWVuY2Vwb2RjYXN0LmxpYnN5bi5jb20vcnNz&amp;hl=en">Google Podcasts</a>, and find more episodes on our blog.</p>