22. Stop Boring Us: Tell Cyber Security Stories That Stick

<p><span style="font-weight: 400;">In this episode of</span> <em><span style="font-weight: 400;">Cyber Security Inside,</span></em> <span style="font-weight: 400;">Tom and Camille discuss the role that storytelling plays in communicating the importance of cyber security. Who better for this discussion than Simeon Quarrie,</span> <span style="font-weight: 400;">founder and CEO of VIVIDA, a company obsessed with using immersive storytelling to communicate complex ideas and drive change? </span></p> <p><span style="font-weight: 400;">This is one episode you don’t want to miss.</span></p> <p> </p> <p><strong>Here are some key take-aways:</strong></p> <p><span style="font-weight: 400;">•  Communicating cyber security’s importance and getting people to change their behavior requires more than just a surface-level, intellectual understanding of cyber security. Immersive storytelling is a great tool for providing ‘lived’ experiences that make its importance feel tangible.  </span></p> <p><span style="font-weight: 400;">•  Immersive story can and should include things like video, animation, interactivity, virtual reality, etc. </span></p> <p><span style="font-weight: 400;">•  To create sustained behavioral change, you need to create an ‘inciting incident’ as best you can and then continuously drive the story home (think nudge theory). </span></p> <p><span style="font-weight: 400;">•  When using storytelling, it’s wise to keep the neurodiversity of your audience in mind. When everyone is looking at it differently, how do you make it matter to each of them? </span></p> <p><span style="font-weight: 400;">•  When creating materials as a company, it’s a good idea to involve others and get other perspectives.</span></p> <p><span style="font-weight: 400;">•  Typically, if more senses are engaged during the storytelling process, the subject matter will matter more and be more interesting to the audience.</span></p> <p><span style="font-weight: 400;">•  The power of story is that it’s able to create a narrative that people identif