22. Master Your Message with MacKenzie Fleming, Type 7

<p><b>MacKenzie Fleming </b>is a copywriter and messaging expert for coaches looking to go beyond just selling their next offer, but to create messaging that truly builds an empire.<br/> <br/><br/>She also identifies as a Type 7 and resonates most with the:<br/> <br/><b>Struggles</b>: throwing herself into constant activity, impatience and impulsiveness, unable to discriminate what is really needed<br/><b>Strengths</b>: wide range of interests, many ongoing professional and creative projects, can easily reframe negative emotions into positive ones<br/><br/><br/>When you listen into to today&apos;s episode you&apos;ll hear more about her experience as a Type 7 and how it&apos;s played a role in her career and work as well as specific branding and messaging topics covering:</p><ul><li>What happens if you don&apos;t have a recognized brand voice</li><li>The difference between visual brand and brand voice</li><li>A description of the term &quot;vulnerability pimp&quot; and how to avoid it </li><li>An alternative to charging by the hour</li><li>Content writing vs. copywriting and when to use each one</li><li>What your About Me page should include (and not)</li><li><br/></li></ul><p><b>You can connect with MacKenzie</b> and continue to learn more from her over in her digital homes:</p><ul><li>Instagram: <a href='https://www.instagram.com/mackenziebfleming/'>https://www.instagram.com/mackenziebfleming/</a></li><li>Facebook Group: <a href='https://www.facebook.com/groups/theconversioncorner'>https://www.facebook.com/groups/theconversioncorner</a></li><li>Website:<a href=' https://mackenziebfleming.com/'> https://mackenziebfleming.com/</a></li></ul><p><br/><b>Additional Resources: <br/></b>Post mentioned in the episode - <a href='https://www.instagram.com/p/CVL9BPTJ3Tc/'>You don&apos;t have to be happy all the time </a><br/>Grab Your <a href='https://www.sarahlynnco.com/offers/r8LkbAFE/checkout'>Type 7 Guidebook here </a><br/>Do you have Type 7 energy? <a href='https://www.sarahlynnco.com/blog/enenagram-type-7-profile'>Ar