22. How to find your big idea w/Spanx's Sara Blakely

<p>To find your big idea? Look for it. And look for it. And be ready to act. Spanx founder Sara Blakely was actively seeking a business idea when she thought of Spanx. Then she moved fast, found help in the right places, and went all-in. The result: A billion-dollar company &amp; women's wardrobes transformed. With cameos by National Geographic Explorer Andrés Ruzo, former director of the U.S. Patent &amp; Trademark Office Michelle Lee, and Endeavor CEO Linda Rottenberg.</p><p>LINKS:</p><p>Learn more about The Boiling River Project:&nbsp;<a href="http://www.boilingriver.org/" rel="noopener noreferrer" target="_blank">http://www.boilingriver.org</a></p><p>Read "The Boiling River" by Andrés Ruzo:&nbsp;<a href="https://amzn.to/36iHHNF" rel="noopener noreferrer" target="_blank">https://amzn.to/36iHHNF</a></p><p>Learn more about the U.S. patent system:&nbsp;<a href="https://www.uspto.gov/" rel="noopener noreferrer" target="_blank">https://www.uspto.gov/</a></p><p>Meet Andre, who dresses Oprah Winfrey:&nbsp;<a href="https://andrewalkerhair.com/" rel="noopener noreferrer" target="_blank">https://andrewalkerhair.com</a></p><p>Listen to Linda Rottenberg on Masters of Scale:&nbsp;<a href="http://listen.mastersofscale.com/LindaRottenbergMoS" rel="noopener noreferrer" target="_blank">http://listen.mastersofscale.com/LindaRottenbergMoS</a></p><p>Read a transcript of this episode:&nbsp;<a href="https://mastersofscale.com/" rel="noopener noreferrer" target="_blank">https://mastersofscale.com</a></p><p>Subscribe to the Masters of Scale weekly newsletter:&nbsp;<a href="http://eepurl.com/dlirtX" rel="noopener noreferrer" target="_blank">http://eepurl.com/dlirtX</a></p><p>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.</p>