219. Using Behavioral Science in Marketing with Nancy Harhut

<p><span style="font-weight: 400;">Today I am very excited to introduce you to Nancy Harhut, cofounder and chief creative officer of HBT Marketing. She loves getting people to take action and specializes in blending best-of-breed creative techniques with behavioral science to prompt response – online, offline, and in-person.</span></p> <p><span style="font-weight: 400;">She has spoken around the world, including numerous appearances at SXSW, and has been named one of the 10 Most Fascinating People in B2B Marketing, a Social Top 50 Email Marketing Leader, and a Top 40 Digital Strategist. Her articles and work have appeared in Admap, US Ad Review, Target Marketing, DM News, Graphis Magazine, B@B Magazine, Who’s Mailing What, Copywriting Insider, and “Open Me Now” by H.G. Lewis.</span></p> <p><span style="font-weight: 400;">Prior to co-founding HBT Marketing, Nancy held senior creative management positions with Hill Holliday, Mullen, and Digitas. She’s helped some of the world’s biggest brands create successful campaigns. Nancy and her teams have won over 200 awards for digital and direct marketing effectiveness, for clients such as AT&T, H&R Block, the GM Card, Dish Networks, and Nationwide. Today, we get to talk about her first book,</span> <em><span style="font-weight: 400;">Using Behavioral Science in Marketing</span></em><span style= "font-weight: 400;">, which just came out this week here in the U.S. Dive into the conversation and get ready to take action. </span></p> <h3><span style="font-weight: 400;">Show Notes:</span></h3> <ul> <li><span style="font-weight: 400;">[00:44] Today I am very excited to introduce you to Nancy Harhut, cofounder and chief creative officer of HBT Marketing.</span></li> <li><span style="font-weight: 400;">[02:05] Her first book,</span> <em><span style="font-weight: 400;">Using Behavioral Science in Marketing</span></em> <span style="font-weight: 400;">just came out this week. </span></li> <li><span style="font-weight: 400;">[04:20] Nancy shares about herself, her background, and how